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The past few months we’ve been running ads to promote Pulsechain adoption, sponsored by donations from community members – that means YOU! We believe the biggest incentive for people to come to Pulsechain is the free airdrop, like Richard always saying. That’s why we targeted people who are directly interested in free crypto airdrops already.
www.howtopulse.com is not affiliated with PulseChain in any form and does not receive payments from Richard Heart or his representatives.
Strategy
First, we found the two biggest crypto airdrops sites in the market, these are:
- Airdrops.io
- Airdropalert.com
Let’s go over some stats of both of the websites:
We managed to secure Front page ads on both, sending users directly to a landing page with in-depth explanation about the airdrop.
Results
Now, let’s talk some stats. Here are the exact statistics from Google Analytics for Jan 13-19.
As you can see, we got 4965 New Unique Users in 7 days from the airdrops sites to our page with an average of 1 minute and 26 seconds per session! That means these people actually read the page and got informed about the airdrop.
How Much Does It Cost?
Getting new users and adoption is great, but you have to keep the prices reasonable to be able to scale. We’re spending only $2,480 to keep these ads for 7 days. That means we paid $2,480 to get 4,965 new users exposed to Pulsechain.
Cost Per User = $0.50
What Else?
Other than these ads, we also got Homepage ads on Cryptonews.com and Press Releases and articles on bunch of Crypto blogs all over the internet.
Here’s the homepage ad on Cryptonews.com (#1 on Google if you search “Crypto News”, pretty massive eh?).
Some more articles we commissioned on major crypto sites, again targeting people already interested in cryptocurrencies:
What's Next?
As you can see, we believe much more in direct marketing. We keep working on securing ads on more and more big media sites. While it’s quite challenging with all the gatekeepers, we still manage to find the ones who agree to take the community’s money.
*** Cryptocurrencies and NFTs are volatile and those who invest in them should be prepared to lose all their money.***
